Oil & Gas Well Perforators_ Market Expansion
“Help the client uncover 8 leads, identify partners to penetrate the Oil & Gas Well Perforators market, prioritize the targeted markets and customers, and get a 50% increase in sales that year”
- 文章简介.
•The Client’s Challenges
‒ Serious competition from domestic competitors
‒ Declining sales and market share
•Objectives
‒ Identify addressable market
‒ Design strategies for market expansion
•Deliverables (12 weeks)
‒ Phase I: Market Context: oil/gas and oilfield service market size, regulations
‒ Phase II: Market Access Approaches: customers, competitors, addressable market and penetration approaches
•Processes
‒ Attended industrial technical seminars
‒ Interviewed over 150 players, including 43 in-depth interviews with industrial experts, oil/gas E&P companies, oilfield services companies, competitors, as well as client’s agent
‒ Assisted and accompanied the client to visit 12 potential customers
‒ Submitted two phase reports as well as all the interview notes and contacts’ information .
•Results
‒ Uncovered 8 leads
‒ Identified partners to penetrate the market
‒ Prioritized the targeted markets and customers
