Chlorinated Polyvinylchloride (CPVC)_ Market Expansion
“Help the client identify the high potential market segments for CPVC and the client has moved forward, provide key buyers contacts for near future project leads and the client has followed up”
- 文章简介.
•The Client’s Challenges
‒Scant sales growth in China
‒Very low market share in China as compared to other global markets
•Objectives
‒Identify the high potential market segments and addressable market sizes
‒Provide market penetration strategy
•Deliverables (15 weeks)
‒Phase I: General Market Review: 33 market segments screening, industrial pipe materials used, major industrial CPVC supplier profiles
‒Phase II: Deep Dive Analysis on 8 market segments selected from phase I, competitive materials cost and performance comparisons, value chains and business models analysis
•Processes
‒More than 30 in-depth face-to-face interviews and over 400 telephone interviews with designers, owners ,competitors and experts
‒Submitted two phase reports, interview notes, database with contacts’ information
•Results
‒Identified the high potential market segments and the client has moved forward
‒Provided key buyers’ contacts for near future project leads and the client has followed up
