Air and Water Purification_ New Technology Market Entry
“Help the client launch the air and water filtration component products in the prioritized markets, and build cooperative relationships with the identified partners”
- 文章简介.
•The Client’s Challenges
‒Client developing new technology component applications for air and water filtration products, but lacked current and projected market knowledge
‒Client was not aligned with any partners to penetrate these two markets
•Objectives
‒Positioning the client’s developing technology for approaching current producers
‒Designing strategy for market penetration
•Deliverables (two individual projects, 8 weeks each)
‒Evaluate the market potential and analyze the cost structures of competitive technologies
‒Value chain and customers’ voice survey
‒Identify partners and guide for market penetration
•Processes
‒In-depth interviews with 20+ players and 100+ telephone interviews with experts, suppliers and competitors, for each project
‒Designed and hosted online customer surveys
‒Identified two partners for market penetration
‒Submitted the two reports as well as all the interview notes and contacts’ information
•Results
‒The client has launched the component products in the prioritized markets
‒The client has built cooperative relationships with the identified partners
