Soils Remediation_ Market Entry
“Help the client enter China soils remediation market, uncover 50+ potential customers, sort out 23 reagent patents, establish relationships with 3 partners and assist the client follow up with the identified potential customers”
- 文章简介.
•The Client’s Challenges
‒The client, a chemical reagents distributor, lacked sufficient market knowledge to enter China’s soils remediation segment
‒The client had no partners for entry collaboration
•Objectives
‒Evaluate opportunities and design effective market access approach options
‒Identify partners for market entry
•Deliverables (8 weeks)
‒ Phase I: Market Context and Opportunities Review: regulatory environment, current soils remediation practices, decision making processes, the competitive situation and analysis of short and long term opportunities
‒ Phase II: Potential Partnerships Building: identify possible partners, with offerings of technology, chemicals and/or project management
•Processes
‒Uncovered 50+ potential customers
‒Sorted out 23 reagent patents
‒Interviewed 100+ players, including providers of domestic and foreign reagents, customers and competitors
•Results
‒Established relationships with 3 partners
‒The client followed up with the identified potential customers
